Thursday, October 18, 2007

Apostrophe Catastrophe

Okay, I don't know what hit the fan recently, but it seems we have had a sudden epidemic of people thinking one uses an apostrophe to pluralize something. For example: "Shopper's serve as the eyes and ears for those clients as part of their efforts to enhance the quality of the customer's experience." Ack. This bugs the foo out of me. It's bad enough with its and it's. Or maybe I'm confused - maybe the country has just been feeling really possessive recently. And Lord help us if we need a plural possessive - what then, quote marks? 'Worker's"~_* Compensation'?

Feeling grammatically isolated today.

1 comment:

Jeremy Douglass said...

Take a shot of this to help you feel less isolated:

Talk to the Newsroom:
Deputy News Editor Philip B. Corbett

http://www.nytimes.com/2007/10/29/business/media/29asktheeditors.html?_r=3&pagewanted=print&oref=slogin

In particular, note the weird fact about why they have used the apostrophe after acronyms. Its (heh) because of title caps.